Each and every Friday — I outline a few of the articles and/or books that I have read over the last week or two that are worth taking a look at.
Build The Life You Want by Arthur Brooks & Oprah Winfrey
You can get happier. And getting there will be the adventure of your lifetime.
In Build the Life You Want, Arthur C. Brooks and Oprah Winfrey invite you to begin a journey toward greater happiness no matter how challenging your circumstances. Drawing on cutting-edge science and their years of helping people translate ideas into action, they show you how to improve your life right now instead of waiting for the outside world to change.
With insight, compassion, and hope, Brooks and Winfrey reveal how the tools of emotional self-management can change your life―immediately. They recommend practical, research-based practices to build the four pillars of happiness: family, friendship, work, and faith. And along the way, they share hard-earned wisdom from their own lives and careers as well as the witness of regular people whose lives are joyful despite setbacks and hardship.
Equipped with the tools of emotional self-management and ready to build your four pillars, you can take control of your present and future rather than hoping and waiting for your circumstances to improve. Build the Life You Want is your blueprint for a better life.
Go here to get a copy of this great book: https://a.co/d/1F5xzrf
13 things you can do in the next hour to turn an OK day into an outstanding day
Just because your day started poorly, doesn’t mean you can’t do something simple to turn the day around.
Don’t fall the idea that you need to stuff your day with a hundred things for it to be a great day.
If you did one worthwhile thing, had fun, or simply were grateful, it will have been worth it.
Here are some ideas on closing the day strong:
Learn a tiny thing in depth.
Pick something you’ve always wanted to know more about but never had time for.
Spend an hour or three going deep on the topic.
The Sahara desert.
The Napoleonic wars.
Poached eggs.
Aristotle.
There’s a lot you can learn in even an hour of focus.
This will turn your day around because you’re actively gaining knowledge, which is an asset.
Message ten or twenty people.
This could be for growing your business and reaching out to new prospects.
But it could also be to take your attention off yourself for a change and make others feel better.
Create some expressive art.
Humans were designed to create.
You’re miserable because you’ve sat on your fat butt all day consuming shit.
Create something without concern for the consequences.
An oil painting.
Some baked-dough figurines.
Go here to finish reading this post: https://medium.com/@iamalexmathers/13-things-you-can-do-in-the-next-hour-to-turn-an-ok-day-into-an-outstanding-day-eee183a98a4f
Mastering The Laws Of Marketing In Madness
Navigating through the world of business can be chaotic. At the time of this publication in November 2023, global economic growth is expected to remain weak for an undefined amount of time.
However, certain rules of marketing remain steadfast to guide businesses towards success in any environment. These universal laws are the anchors that keep a business steady, helping it thrive amidst uncertainty and change.
In this guide, we’ll explore three laws that have proven to be the cornerstones of successful marketing. These are practical, tried-and-tested approaches that have empowered businesses to overcome challenges and flourish, regardless of external conditions. By mastering these principles, businesses can turn adversities into opportunities, ensuring growth and resilience in any market landscape. Let’s uncover these essential laws that pave the way to success in the unpredictable world of business marketing. Oh yeah, and don’t forget to integrate these insights into your career. Follow the implementation steps!
Law 1: Success in Marketing is a Marathon, Not a Sprint
Navigating the tumultuous seas of digital marketing necessitates a steadfast ship, fortified by a strategic long-term vision. It’s a marathon, not a sprint.
Take Apple, for instance. The late ’90s saw them on the brink of bankruptcy. Instead of grasping at quick, temporary fixes, Apple anchored themselves in a long-term vision. A vision that didn’t just stop at survival, but aimed for revolutionary contributions, resulting in groundbreaking products like the iPod, iPhone, and iPad.
In a landscape where immediate gains often allure businesses, it’s essential to remember that these are transient. A focus merely on the immediate returns leaves businesses scurrying on a hamster wheel, chasing after fleeting successes, but never really moving forward.
Go here to finish reading: https://www.digitalmarketer.com/blog/laws-of-marketing/
Ritson’s top 10 marketing moments of 2023
It’s been a bit of a year. The headlines were varied and the takes have been hot. To help you make sense of it all, Mark Ritson has reflected on the last 12 months in his own inimitable way. He highlights the biggest, worst and most impactful marketing moments of 2023. So without further ado…
10. Amazon’s Christmas turkey
Ritson took issue with Campaign magazine’s decision to name Amazon’s 2023 Christmas ad as its ‘Turkey of the Week’ when it launched in November.
Campaign found the advert to be “cliché”, however, advertising effectiveness firm System1 named the ad as one of the best of the year. So who was right?
For Ritson, it’s the data-led approach of System1. Its data suggests Amazon is improving its brand building over time and found this ad ranked in the highest percentile for that.
Go here to finish reading: https://www.marketingweek.com/ritsons-top-10-marketing-moments-of-2023/
Hope you enjoy these articles and books. Have a great rest of your Friday an amazing weekend!