Friday Roundup – 9.15.23 Edition

Each and every Friday — I outline a few of the articles and/or books that I have read over the last week or two that are worth taking a look at.

Clockwork, Revised & Expanded By Mike Michalowicz

“The missing link that will prepare your business and your mind for the next stage of business growth.” –from the Foreword by Gino Wickman, author of Entrepreneurial Leap and Traction

Does your business own you more than you own it? Are you afraid it will collapse without you? Are you sacrificing your family, friends, and freedom to keep your business in business? What if, instead, your company could run on automatic while it continued to grow and turn a profit?

It’s possible—and the revised and expanded edition of Clockwork makes it easier than ever.

If you’re like most entrepreneurs, you started your company so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you’re bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash.

In Clockwork, Revised & Expanded, entrepreneurship expert Mike Michalowicz improves on his step-by-step method for getting more done by doing less – making it easier than ever to have your business run itself.

The culmination of more than ten years research, with hundreds of new real-life case studies and improved processes drawn—drawn directly from Mike’s hugely successful training program—Clockwork, Revised & Expanded is your recipe for an ultra-efficient business.

Among the many new and improved strategies, you will learn how to:

  • Transfer any task off your plate and trust that your team will get it done right.
  • Elevate your role in your company (and life) with one single word.
  • Pinpoint the critical function your business must master to avoid mediocrity.
  • Leverage the extraordinary power of the 3.2 hour productivity rule. 
  • And finally—do what you want, when you want, in your business and your life. 

Go here to get a copy of this great book:

When You Reach the Age of “Screw It” Your Entire Life Changes Forever

Business is scary. Managing a 9 month old baby is scary. Getting married is scary. Facing a cancer diagnosis is scary. Doing job interviews is scary.

Heck, even boxer Mike Tyson says he used to cry before his amateur boxing matches because he was so damn nervous.

Fear is normal. It’s to be expected.

At age 32, I said to myself, “Screw it. Fear isn’t gonna run my life anymore.” Because, for the years prior, all fear did was stop me taking action. Eventually, once you dance with fear for long enough, you realize that most of what it tells you is bullsh*t.

Fears are delusions. Fears are worst-case scenarios that mostly never happen. And when the worst does occur, it’s often a blessing you needed more than anything.

I’ve learned fear is growth.

How much you progress in life comes down to how much you’re willing to feel fear and still take action anyway. Stop fearing fear so much. One day you won’t be alive to have the luxury of fear anymore.

Use fear or it will use you.

It’s the mindset that people will criticize us

People are going to hate you.

I have a few haters. They can’t even explain clearly why they hate me. They just don’t like me, likely, because some part of what I do agitates an insecurity they have that they’re not willing to face yet.

As I’ve got older I’ve realized I’m not doing anything important if I don’t rustle some feathers and piss a few people off.

You’re supposed to piss some people off. It’s normal so embrace it.

Go here to finish reading this post:

How to Increase Email Marketing ROI (without any complex strategies)

Increase Email Marketing ROI the Easy Way

1️⃣Email more to your most engaged readers

2️⃣Focus on better email deliverability (undelivered emails can’t sell anything)

3️⃣Re-engage unengaged subscribers (try reEngaged instead of a lame Hail Mary email saying “We miss you”)

Breaking down each point:

  • Engaged readers increase your sender score, IP health, and inbox placement. Positive signals lead to more opens and sales.
  • Deliverability means subscribers actually see your Buy Button vs. being hidden in spam or undelivered altogether.
  • reEngaged is proven to reactivate up to 30% of a dead list. It’s powered by Inbox Mailers’ unique triggers so your emails arrive when those inactive subscribers are actively in their inbox. See results in hours! Try reEngaged. 

More email marketing ROI help below…

7 Reasons Your Email Marketing ROI is Decreasing

If you’re still with me… great.

Below are 7 possible reasons your email ROI is decreasing.

  1. Readers are overwhelmed with email 
  2. Your list growth slowed
  3. Your ads or calls-to-action have gotten stale
  4. Subscribers are not receiving any of your emails (more on that in a sec)
  5. Your emails are not phone-friendly

Go here to finish reading:

Learning to Surf the Uncertainty of Life

When things are changing rapidly, and an overwhelming number of things are coming at you … it can be tough to navigate.

Anyone who is up to anything big will have a lot going on. Lots of emails and messages, lots of tasks, lots of meetings and calls, lots of things changing every day. Lots of uncertainty.

How do we navigate the uncertainty of all of this?

The visual metaphor that works for me is surfing. I’m going to talk about how to surf uncertainty, and how to learn to surf uncertainty.

Surf Uncertainty

What we really want is a simple, straightforward path. No uncertainty, no tough decisions, nothing overwhelming. Simple, clear, easy path.

But life is full of uncertainty, and full of abundance. That’s what makes it so beautiful!

So I like to imagine life as an ocean, full of unpredictable waves. If I were a surfer (I’m not), I wouldn’t curse the overwhelming number of waves … I’d be psyched that there are waves! 

That’s what I’m here for.

And I wouldn’t moan about how unpredictable the waves are — that’s what makes it fun!

So the way I might approach the uncertainty of waves is:

  • Relish a new wave coming my way
  • Jump on the surf board as the wave approaches, reading the wave as best I can
  • Have a direction I’d like to go, but …

Go here to finish reading:

Hope you enjoy these articles and books. Have a great rest of your Friday an amazing weekend.