Friday Roundup – 9.8.23 Edition

Each and every Friday — I outline a few of the articles and/or books that I have read over the last week or two that are worth taking a look at.

The Mountain Is You: Transforming Self-Sabotage into Self-Mastery By Brianna Wiest

Coexisting but conflicting needs create self-sabotaging behaviors. This is why we resist efforts to change, often until they feel completely futile. But by extracting crucial insight from our most damaging habits, building emotional intelligence by better understanding our brains and bodies, releasing past experiences at a cellular level, and learning to act as our highest potential future selves, we can step out of our own way and into our potential. 

For centuries, the mountain has been used as a metaphor for the big challenges we face, especially ones that seem impossible to overcome. To scale our mountains, we actually have to do the deep internal work of excavating trauma, building resilience, and adjusting how we show up for the climb. In the end, it is not the mountain we master, but ourselves.

Go here to get a copy of this great book:

What is Creative Copywriting [& how are you going to use it in email marketing?]

Creative copywriting is one way email marketers can stand out in crowded inboxes. As you probably know, billions of emails are sent each day. And that number seems to be rising as fast as the U.S. national debt.

That means big trouble for emailers trying to get subscribers just to open their emails. Much less click on them and then become a customer, client, or donor in the case of non-profits.

Don’t panic. It won’t help! What will help is the following examples of creative copywriting and tips on how to use it to your advantage.

What we will show:

  • Copywriting basics
  • What creative copywriting is exactly
  • Skills needed for creative copywriting
  • Examples you can swipe and tweak
  • Creative copywriting examples that stands out 
  • Examples in newsletter ads
  • Summary

Copywriting Basics

Writing copy is writing words to move readers to take action.

Whether you want them to:

  • Buy your Rolling Stones fan-art t-shirt (probably get sued)
  • Sign up for your newsletter
  • Become a paid member
  • Donate to a cause
  • Fill out a survey
  • Share your email or social post
  • Subscribe to your YouTube / Twitch channel

Oh, and good copywriting on Twitter is when your words move people to get mad at everybody, I think!

Copywriting is used in emails, SEO articles, SMS campaigns, ads, scripts, letters, and on and on. 

It’s crucial to have a goal for each marketing message. Without a clear goal, even the best copywriter will struggle to get the words right. Make sense?

Now for how creative copywriting differs and what’s involved.

Go here to finish reading this post:

These 3 Basic Human Skills Are the Key To Brilliant Marketing

A lot of the people I work with feel a lot of heaviness in what they’re taking on — whether it’s work, their finances, relationships, health, etc.

We often don’t even realize we have heaviness about something — but other people can feel it if we talk to them about it. Things feel really hard, overwhelming, discouraging, frustrating, pointless.

If you’re feeling heaviness about something … that’s OK! You’re human, and you are allowed to have heavy emotions. Giving ourselves full permission to feel whatever we feel is a powerful way to be.

That said … what if you’d like to experience life in a different way? What if you’d like to make things feel easier, more empowered, more inspired, more on purpose?

This might require us to let go of the heaviness — not because it’s bad or wrong, but because it’s not serving us in creating the life we want.

Let’s talk about how to let go.

Start with Being with Heaviness

Ironically, it’s pretty much impossible to let go of something if we think there’s something wrong with it. If you think something about you (like heaviness) sucks, then you’ll try to let go of it, but it won’t work. It’ll just dig its heels in even harder.

That’s because it’s a part of us. Fear is a part of who we are as humans, as are emotions like frustration, disappointment, discouragement, pointlessness. We try to disown those parts of us because we don’t like them, and can’t be with them. So it’s like wishing you didn’t have a brain or a heart — pretty hard to get rid of them!

So we start by just letting ourselves be with the emotions that are there when heaviness shows up. Can we allow them to be there? Welcome them? Bring curiosity? What about love? This is shifting how we relate to these heavy emotions.

Go here to finish reading:

Hope you enjoy these articles and books. Have a great rest of your Friday an amazing weekend