Friday Roundup – 8.25.23 Edition

Each and every Friday — I outline a few of the articles and/or books that I have read over the last week or two that are worth taking a look at.

$100 Million Dollar Leads by Alex Hormozi

Unless you have been hiding under a rock – you have likely heard what Hormozi did last week Saturday with his webinar and book launch.  He delivered a masterclass on how to deliver with good will and value up front, which should scare alot of businesses that don’t put that towards the top of their list in their business.  

About the book: You can get two times, 10 times, or 100 times more leads than you currently are withoutchanging anything about what you sell….

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.

The problem is—most business owners don’t know how to get leads.

I wrote this book to solve your leads problem.

Today, our companies generate 20,000+ new leads per day across 16 different industries. And they do it using the eight “never-go-hungry” playbooks inside. Once you see them, you can’t unsee them. They’re so powerful, they work without your permission.

Inside you will find:

  • The easiest way to get another five customers tomorrow
  • The hook-retain-reward system to transforms content into leads
  • The six-part ad framework that gets more people—especially strangers—to want what you sell
  • The one question that immediately turns any stranger (no matter how cold) into a hot lead
  • The seven direct referral methods responsible for 30 percent of my sales
  • The affiliate playbook that gets hundreds of other businesses to advertise your stuff for free
  • The agency agreement that gets them to teach you their lead-getting secrets at no cost
  • The how-to-get-people-off-the-streets-and-getting-you-leads-in-less-than-two-weeks framework
  • And everything else that got our companies boatloads of leads…fast

And the best part is…you can use these playbooks to get more leads within an hour of listening to this book. You just have to know where to look…and the first place is inside.

Go here to get a copy of this great book:

How To Stick To Long Term Changes

If you’re trying to lose weight or gain muscle, you can work really hard at it for a week … and see no change. The same goes for learning music or a language, or creating meaningful change in the world.

It’s hard to stick to long-term changes when you don’t get very immediate results. Seeing progress quickly can be very encouraging — so how do we find encouragement when we don’t see that quick progress?

Over the years, I have been able to stick to some big long-term changes: losing weight, working out to gain strength, training for marathons, creating a blog audience, and much more. I still don’t find this stuff easy!

Let’s look at some of the things I’ve found helpful in sticking to long-term changes when we aren’t getting immediate results.

The Mindset

It’s important to recognize when we’re in a fragile mindset, which is something along the lines of, “If I don’t see progress right away, I give up!” This leads to fragility — which is a human thing, but it’s good to be aware that this is going on.

A more resilient mindset might be something like:

  • I’m inspired by what I want to create
  • I’m committed to this for the long-term, because I care about what I’m creating
  • I also love the activity that I’m doing to lead to my long-term goal
  • Getting stopped is a part of this growth process, and I simply need to start again

I should be clear that mindset takes practice. We don’t just decide to come from a new mindset, and it happens instantly. We will get stuck in the old mindset, and the practice is to recognize it, and practice the new one.

Go here to finish reading:

4 Powerful One-sentence Lessons That Will Make You Mentally Unbreakable

Ready for a harsh truth about life?

You can’t control anything except your mind. What happens to you, how people behave, and whether your dog vomits on your carpet are outside your control. The only thing you have power over are your thoughts, attitude, and responses.

Ancient stoic philosophers call this the Inner Fortress.

It’s unbreakable from the outside — but can be corrupted from the inside.

That’s why mental resilience is so important. It has helped me reach my biggest goals and survive the darkest times.

“It’s not about how hard you hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done!”

— Rocky Balboa

But staying unbreakable is difficult when life dumps a garbage truck full of elephant poop on your head. Yet, these are exactly the times that make or break you.

Use these simple lessons to stay mentally resilient whatever happens.

Understand This Simple Truth About Stress

Most people look at stress from the wrong perspective.

  • “My job is so stressful.”
  • “I have so much to do, I’m losing my head.”
  • “My relationship is in a tough spot, it’s killing me.”

I used to live with constant stress. Running a business alongside a trauma-based relationship took a toll. Every evening, I went to bed with my thoughts racing.

At night, I woke up with my legs kicking and head spinning, one nightmare away from losing my mind.

This wasn’t because of external circumstances, but how I handled them.

“You are the only person who can stress yourself out.”

Go here to finish reading:

23 Email Marketing Tips and Tricks (+ 3 ways to not appear spammy) 

When you need some quick inbox wins, test out a few of these 23 email marketing tips and tricks below. 

Email marketing can seem complex… and some parts are!

But if you focus on what you can control, the meat and potatoes, you can fix many issues before they become debacles.

Let’s start with 3 fast tactics.

Easy-to-Implement Email Marketing Tips and Tricks

#1 Send more emails. But not to all your subscribers. Send more to only those who are clicking on most of your messages. Or replying to your emails.

#2 Ensure readers know who the sender is (check your ‘from name’)

#3 Clean up your email list. Why marketers don’t use this email marketing tip and trick, I’ve no clue. Dirty lists wreck email efforts!

If you only use those three tricks, you’ll improve your sender reputation quickly. The simplest way to look at email marketing is this→ send emails to people who like your emails. This gives positive signals to internet service providers.

Those signals keep you out of spam boxes.

Don’t worry, I’ve got those tips for not looking like a spammer coming up in a bit.

Email Marketing Tips and Tricks (2-way street)

#4 Don’t forget to include your readers in a conversation. Invite them to reply to your emails. Engage them. In an authentic way. Many brands get engagement by asking readers about topics unrelated to the business, like a friend would do in an email.

#5 Feedback forms and surveys. Don’t you want to know what subscribers think of your emails? Give a link to a feedback survey in every newsletter you send. Don’t be afraid of the results… use them to improve campaigns.

#6 Many emailers miss the chance to grow their list by partnering with other organizations. You don’t know which brands are up for cross-promotions unless you ask.

Go here to finish reading:

Hope you enjoy these articles and books. Have a great rest of your Friday an amazing weekend