Friday Roundup – 7.21.23 Edition

Each and every Friday — I outline a few of the articles and/or books that I have read over the last week or two that are worth taking a look at.

The Formula by: By: Albert-László Barabás

Too often, accomplishment does not equal success. We did the work but didn’t get the promotion; we played hard but weren’t recognized; we had the idea but didn’t get the credit. We convince ourselves that talent combined with a strong work ethic is the key to getting ahead, but also realize that combination often fails to yield results, without any deeper understanding as to why. Recognizing this striking disconnect, the author, along with a team of renowned researchers and some of the most advanced data-crunching systems on the planet, dedicated themselves to one goal: uncovering that ever-elusive link between performance and success. 

Now, based on years of academic research, The Formula finally unveils the groundbreaking discoveries of their pioneering study, not only highlighting the scientific and mathematic principles that underpin success, but also revolutionizing our understanding of: 

Why performance is necessary but not adequate Why “Experts” are often wrong How to assemble a creative team primed for success How to most effectively engage our networks

Go here to get a copy of this great book: https://a.co/d/4ve0A4H

The Joy of Small Habits

Some days, I’m in need of some comfort. I’m tired, emotionally drained, or just feeling besieged by the world.

On these days, I try to recognize my physical, mental and emotional state, and I ask myself what I need.

Just noticing is a big step for most of us. We often don’t recognized when we’re feeling drained or a bit battered by life. We just focus on what we think we need to be doing, and just push through. This might feel necessary, but it’s rarely helpful, because we’re just forcing ourselves to act when we’re depleted or feeling confronted.

So if we notice … we might pause. Take a breath or two. Check in with ourselves. What do I need.

Sometimes, for me, it’s a little rest. I’ll take a nap. This is a beautiful little comfort I give myself, and I feel much refreshed after.

Today I’d love to advocate for small comforts. A nap is a great example, but there are so many more.

Here are some of my favourite small comforts:

  • A minute of breathing and being present to what we’re feeling.
  • A luxurious stretch.
  • A hot cup of tea.
  • A hot shower.
  • A relaxing walk in nature.
  • Some berries, or another delicious fruit.
Go here to finish reading: https://zenhabits.net/small-comforts/

The Secret to Inbox Placement (forget all the complex deliverability issues for a minute)

Inbox placement and deliverability have caused many email marketers sleepless nights. Some of them are not even email marketers anymore as a result of these complicated problems. 

Well, it’s time for some good news. If you’ve not seen a demo of Inbox Mailers, I’m going to break down how it improves inbox placement rates without complicated tactics.

First…

Inbox placement is different from deliverability. 

How? Deliverability refers to emails successfully arriving in ANY of your email folders. Inbox placement is a more useful metric showing how many of your emails land in the inbox (not spam folder, not promotion tab, etc.)

Inbox Placement with Inbox Mailers

Inbox Mailers works off of predictable human habits. 

We tracked billions of email sends to find this fact.

People read emails in a predictable pattern.

  1. They open the email program 
  2. Then delete all the emails not of interest
  3. Next, they begin reading emails they kept

These keeper emails are the key. Inbox Mailers triggers our user’s email to send and land in that stack of keeper emails!

Go here to finish reading: https://inboxmailers.com/the-secret-to-inbox-placement-forget-all-the-complex-deliverability-issues-for-a-minute/

Rest As Resistance

The Thought: Rest is an undervalued but necessary process to life we should honor if we want to not only have sustained success but also enjoy that success. 

The Context: I’ve burned out in dramatic fashion twice. Once in 2018 when 7 figure business and in 2022 when I left my previous businesses. 

Burnout is real and too common and I believe it’s partly due to the fact that we don’t honor the rhythms of rest. 

In our western society we value MORE. More everything. 

More money.
More assets.
More business.
More cars.
More clients.
More houses.
More vacations.
More more more… feed me. 🙂

We can’t be satiated and it’s a problem. The result? 

Burnout. Broken families. Broken relationships. Broken businesses. 

It’s not okay. 

The reason I wanted MORE-everything is because I thought it would give me everything 

I needed. Which of course you know… it didn’t.

Go here to finish reading: https://chrisaevans.beehiiv.com/p/rest-resistance

Hope you enjoy these articles and books. Have a great rest of your Friday and amazing weekend