3 Promoting Lessons We Can Learn from The Walking Dead’s ‘Negan’
Always Watch Your Competition
Keep an Eye on the Opposition
Negan was watching Rick’s group so closely that they were able to foresee exactly where the group would run and surround them in an instant. Internet marketers need to do this with their competition as well. Keep an eye on what they are posting on Twitter and what new offers they are advertising. If something works well for them, it wouldn’t hurt to take a similar route.
Turn Staff members into Marketing Ambassadors
Negan’s followers are an eccentric and crazed lot, but they all serve as motivated ambassadors. Season 6 of the show focused heavily on Negan and the menace he posed, but fans never even saw his face until the last moments of the season finale. This is because his employees were powerful ambassadors.
Local businesses should take this lesson to heart. This is particularly true since 80 percent of firms with employee advocacy strategies report better brand visibility. Give workers branded t-shirts for free or share videos of them taken at your workplace. Offer prizes to whoever recommends the biggest number of new customers or send them out to community events in exchange for a day off.
Whatever it takes, establish ambassadors like Negan’s… except for the killing part, obviously.
Develop Local Relationships
In both the comics and the television show, Negan goes around to nearby villages and makes deals with the locals. These are usually unfair to the given community, but the deal is created nonetheless. Local business owners should also make associations with other nearby companies. Simple things like putting the other place’s business cards in the lobby can create a working relationship.
Of all the lessons one could take from The Walking Dead, advertising and marketing is the most surprising. However, the lessons are there. And when viewers are staring pure evil right in the eye, they can at least take a couple of promotional lessons from the experience.