3 Ways Small Businesses can Turn Customers into Marketing Tools
If All Else Fails, Pay Them
Provide Social Media Marketing Offers
It is rare that customers will realize that they are acting as brand advocates. Sure they realize this if they are wearing a branded t-shirt, but most advocacy isn’t this obvious. Providing a social media discount does not fall into this category. Everyone who shares a post that promises a discount knows that they are simply getting the word out. If the incentive is good enough, though, they will do it happily and without hesitation.
Provide Reduced prices for Special Occasions
Email marketing is the central aspect of making loyal customers, and to do this, companies need to get a bit of information from their customer base. Once you have this information, it can be used as a marketing tool.
Someone have an anniversary coming up? Restaurants, entertainment companies and a variety of other businesses can offer a giveaway to the birthday girl or boy. When they come to celebrate, though, they will undoubtedly bring friends along. This equals more profit and the potential for new clients.
Pay Clients to Market for You
You obviously cannot put your customers on the payroll to recruit new customers. At that point, they would be employees. You can, nevertheless, set up a referral program. Let loyal customers know that, if someone mentions their name on their first visit, you will reward them with a gift card, credit to their bill or some other bonus.
Marketing is not all about social media and email. Your customers can be just as effective as any of those tactics. By utilizing the aforementioned suggestions, your best clients will become your best brand advocates.