Small Businesses and the Benefits of Using Facebook Live
Video has swiftly become a dominant marketing tool in the digital world. In truth, video posts on Facebook acquire a 135 percent better organic reach than common image posts. This fact alone shows just how essential the new Facebook Live tool can be for advertising and marketing purposes. The elevated reach is not the only benefit, though, and local companies will see a number of advantages from using the service.
Combines Online and Offline Marketing
Even though promotion is in its digital age, it does not mean offline marketing is a thing of the past. Organizations can still do quite well by attending local festivals, sponsoring local community charities and even hosting events. Not every fan can attend these affairs, but they can certainly catch them via Facebook Live.
Superior Marketing Metrics on Facebook
Facebook has long provided tools that allowed companies to track their reach on the site. Instead of seeing how many people liked or shared a post, page owners can actually see how many people viewed the post. Keeping up with this user-friendly image, Facebook Live also comes with quite a few analytics tools.
In addition to seeing how many people viewed the video, Facebook Live also gives metrics on the peak concurrent viewers and the amount of people who are viewing the video at any given time. This means marketers can see the exact moment their viewership dropped off, and they can use this information to improve their video marketing.
Facebook Aids in Promotion
Facebook Live is still in its birth, so the social media giant is doing its best to promote the service. This means Live videos often end up near the top of people’s newsfeeds. Furthermore, Facebook will often send a notification when a page a fan likes starts a live broadcast. This no cost advertising probably won’t last forever, so local business owners should take advantage now.
Social media sites are continually trying out new things, and in some cases, their ideas fall flat. This is not the case with Facebook Live. The new tool is doing everything from causing social change to promoting business events. If company owners utilize the tool correctly, there is no limit on how prosperous they can be.