Friday Roundup – October 21, 2016
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand by Craig Simpson
- Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy
- Using old pictures in your story, seeing ads in your content – this doesn’t sound like the description of the Snapchat we know. But it’s the reality users are now experiencing after the last three updates. As usual, the classic over the top posts like “Snapchat is dead” immediately followed these updates, but don’t be fooled, this is nothing less than a huge land grab for the growing giant. So, how has Snapchat changed and how will Snapchat continue to change?
- How do you use granular day-to-day data to drive smart changes in your business? It all comes down to the Analyst’s Toolkit: In this video I’m going to break down how DigitalMarketer used this toolkit to choose the Core Offer that’s lead to us scaling our DigitalMarketer Lab membership to over 12,000 members. Watch below and learn how we think about about data, collect data, and use that collected data to make smart decisions.
After running our SaaS, Snipcart, for two years, it was pricing that disrupted our small team’s harmony. It was pricing that triggered our first real argument. Our product manager had just come up with the suggestion to add a minimal fee to our percentage-based commission. And our lead engineer and I drastically opposed the idea. “Forget it, Georges, we’re not doing it,” I told him bluntly. “Trust me, guys, I’ve been thinking this through all weekend. I’ve done the math, and it makes more sense than you think,” he answered, composed as always.
Have a great Weekend!