Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.
As a blogger, I was shocked to learn from Forrester’s 2014 report on content marketing that half of published posts ends up unused. I worked so hard to produce that content! From that moment on, I vowed that I will learn what actually gets read and creates the results I was hoping for … In this article, you’ll learn about relaunching content because it is among the top strategies to boost organic traffic – the kind of traffic arriving from a search engine without you paying for it.
If you’ve found this blog by searching online, chances are you were looking to find out more about how to write landing page copy! Well, you’ve come to the right place. Landing pages are your first impression. It’s the page that visitors to your site will arrive at. It may not be the homepage – it could be a landing page for a particular section of your site, concerning a specific product or service. When discussed in a marketing context, a landing page has evolved to become a targeted page distinct from the rest of the site, which has been created with a specific single objective in mind. Usually, that objective is to get the visitor to perform an action by the time they have spent their time on the page. This action can vary according to the business. It could be to buy a product, to sign up to a subscriber list, or to download a free e-book.
If you want a Google AdWords campaign that’s both high-converting and low-cost, you need to do a lot of things right. You need to have a well-structured campaign that targets the right number of keywords to make it relevant for the searcher. You need to create magnetic ads to increase your CTRs. You need to bid the right amount to maximize your spending. Plus a lot more. With such a long list of tasks to do, the question then becomes, where do I start? From all the different directions you can take, I like starting in one of the key pieces of any AdWords campaign: your landing pages.