Friday Roundup – February 10th, 2017
Each and Every Friday – I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.
- What is the Teach and Grow Rich opportunity, and how does it affect you? In Teach and Grow Rich, entrepreneur and bestselling author Danny Iny reveals the ocean of opportunity for anyone who has useful knowledge and is willing to share it with others. If you’ve tried to create and sell an online product before and failed, this book will show you a process that will help you succeed at last: co-creation. This updated edition describes co-creation in greater detail. It also tells the stories of many who have learned and executed the process. They’re proof that the opportunity to teach and grow rich doesn’t favor only those who have specialized expertise, business experience, or vast resources. Almost anyone can seize this opportunity and attain wealth, impact, and lifestyle freedom.
- It took me four days to write the following piece: 13 Things You Should Give Up If You Want To Be Successful. But it took me over nine months to make it go viral and to become the most recommended story in the history of Medium. However, the most interesting part wasn’t the virality, but that it generated over 103,886 subscribers (in less than a month of being published).
- The company says efforts to crack down on payday loan ads, ads that look like system errors and fake news ads were among those that led to an increase in removed ads in 2016. In its annual Bad Ads report, Google says it took down more than double the number of ads in 2016 that it did in 2015 by removing 1.7 billion ads, compared to the 780 million removed in 2015. Google credited several changes for the big increase in removed ads. The new policy of removing payday loan ads that don’t meet certain criteria went into effect in July. Google says it took down more than five million payday loan ads since that time. (If you’re wondering why ads are still showing on those search queries, we took a look last October.)
- In online marketing today, you have hundreds of channels to choose from. Within each, there are thousands of tactics that you could use. If you’re like most marketers, you’re trying to tackle a dozen or more of these channels and tactics at any given time. If you try to do too much with your marketing strategy, it quickly becomes difficult to keep the clarity and conviction you need to simplify, focus, and drive key results. When you get back to basics, marketing is simple. Marketing means getting people in your store—and once they’re there, getting more of them to buy. Online, this means the following: New Signups = Traffic x Conversion Rate