3 Reasons Local Business Owners Should Ignore Pokemon Go
There is no doubt that Pokemon Go is currently popular, but how do we know this will continue? These trends seem to come and go sometimes daily. Everything, including our most popular mobile games, can easily lose their initial appeal. By spending time focusing on employing Pokemon Go, you are ignoring tried and true marketing tactics that will long outlive this craze.
It May Be a Waste of Time
While PokÃ©mon Go is all the craze now, there is no assurance that it will stay this way. It seems that the next huge thing changes every week. The popularity of everything, including best-selling mobile games, can die off just as quickly as it occurred. If you opt to spend some time focusing on Pokemon Go as a promotional tool, it is at the expense of proven marketing tactics that will be around long after the game is just a memory.
Data Hasn’t Proven its Performance
There is not any doubt that PokÃ©mon Go has a substantial following, and if you concentrate on attracting these people, they will likely show up. You must remember, though, that they are only coming for the game. If you place a lure near your store, fans will definitely stop by. Whether they will stick around or just go to the next Pokestop, though, is yet to be determined. You may be not doing anything more than bringing people by for momentary stops.
Bad Press Could affect You
When Pokemon Go first arrived, all the news coverage was about its popularity. Recently, though, much of the talk has been negative. People are getting harmed due to not paying attention to their surroundings, and criminals have even begun using the app to track down victims. Taking the chance of getting hit by potential bad press is not worth the chance that people might show up.
Pokemon Go will most likely be around for a while. Whether it turns into a plausible marketing strategy, though, remains to be seen. If you do not have tons of reserve marketing capital, it may be best to wait the craze out and see what happen
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