3 Local Business Marketing Lessons from ‘Home Alone’
Hopefully, marketing will not be the only thing you can think of when watching ‘Home Alone’ from now on. If that is the case, though, you should at least pay attention and see if you can pick up a few additional tips since you are watching anyway.
Never Be Afraid of Change
When Kevin’s family realized he was home alone, they began doing everything within their power to get back to him. Making sure the movie was not 30 minutes long, they encountered travel troubles along the way. Refusing to let this stop her, Kevin’s mom ended up traveling in a moving van just to get home. Change is essential in life and marketing. If something isn’t working, never be afraid to change course.
Social Media Interaction Is Critical
Before the Wet Bandits actually enter Kevin’s home, they stake out the house and are scared off by a seemingly upbeat party. We all know, though, that this was nothing more than smoke and mirrors carried out by Kevin to give the appearance that people were inside.
Sadly, far too many organizations treat their social media pages the same way. Even though they are uploading wonderful content continually, they fail to acknowledge comments and posts on their page.
Bear in mind that these are either clients or potential paying customers. Nearly 2/3 of Americans use social media, so if you want them to hang around, give more than just the appearance of a company that listens.
Cover All of the Bases
You may be inclined to only market your business through one or two platforms. Maybe you have a website and email list, but no social media strategy. Just imagine if Kevin had not covered all his bases when setting traps at every entryway and having backup plans in place. Things may have went far differently. Bear this in mind if you ever consider ignoring certain marketing hints.
Hopefully it will be possible to enjoy ‘Home Alone’ from now on without constantly thinking about marketing. Even if you can’t, though, at least you might pick up a few extra ideas along the way.
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